by Kelly Webster

Couple wins franchise

Chip & Fish Co gives away store

Francois Beetge (middle) toasts his victory
L-R Christo Calitz, CEO of Taste Holdings' Food Division, Competition Winner Francois Beetge, Marcell Strauss, Managing Executive The Fish & Chip Co..jpg

The long-awaited and enticing lifetime business opportunity offered by The Fish & Chip Co. through its ‘Win a franchise worth R500 000’ competition drew to a close on 15 November, as soon-to-be multiple The Fish & Chip Co. store owner Francois Beetge was announced the winner and proud new owner of his third franchise.

After signing a franchise agreement, Beetge will be assisted with site selection, provided with a fully constructed and workable franchise outlet complete with relevant shop specifications, as well as R15 000 worth of initial marketing.

The competition was open to any participants who paid a R100 000 refundable joining fee to The Fish & Chip Co. within the competition period, which ran from 1 February 2012 to 31 October 2012.

Beetge says that it was never about the competition, as he and his wife, Celeste, put down their deposits to open two stores in Strand and Eerste Rivier, Western Cape earlier this year, so it was a massive surprise to be announced as one of the five finalists and an incredible blessing to have won the lucky draw.

“Celeste and I firmly believe in the brand and we are immensely excited about the opportunities that The Fish & Chip Co. have to offer. Both our stores will be opening on 1 December 2012, while the store that we have just won, will open up in February 2013 to allow us time to focus on our newly established stores first,” says Beetge.

Taste Holdings Food Division CEO, Christo Calitz, offered his congratulations to Beetge.

“On behalf of The Fish & Chip Co., I would like to congratulate Francois and Celeste for winning this competition. Undoubtedly, they will make full use of this exciting opportunity, and create a thriving and sustainable franchise, which will not only benefit their personal business ambitions, but add considerable long-term value to our impressive and growing franchise.”

The Beetges will now be legally obliged to run and administer the business for one year from the trading date, and not be allowed to sell the franchise outlet during that period.

Calitz concluded that the competition proved to be an outright success.

“Over 173 people entered the competition. This impressive number firmly indicates that there is considerable interest in The Fish & Chip Co., and that we offer a competitive and lucrative business model for emerging entrepreneurs.”


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