ECONOMY

Corporate learning to help Africa's boom

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Emerging markets specialist and economist Charles Robertson predicts that
Africa is about to "boom."

According to Robertson the per capita incomes in Africa have doubled since
the year 2000 and life expectancy has increased by one year every three
years for the last decade. He predicts that household incomes and life
expectancy will continue to increase sevenfold in the next few decades.

"Life expectancy is very much linked to job creation and economic growth,"
says Jeremie Ferre, LRMG General Manager: Africa Channel and Junior Partner.
"When the economy grows, health care and hospitals improve and this impacts
on all aspects of life in developing countries."

Ferre says it is
significant that Africa has the highest growth rate in the world for
self-paced eLearning products and services and this positively impacts
social and health sectors. "Since Africa became part of the global and
online community we have seen considerable social growth helped along by
NGOs starting up and offering services where there were previously none.
There are many eLearning initiatives driven by NGOs across Africa that
provide people access to information and education which allow greater
awareness about how to live a healthy lifestyle," says Ferre.

Education is therefore one of the crucial elements for Africa's future boom.
"Kenya is a good example of an African country that is experiencing strong
economic and social growth despite the fact that they have no major natural
resources like many other African countries," says Ferre. "Kenya is a
country that reinvests in itself and which has a strong focus on developing
its people through education."

Developing people is something that talent management focus on and excel in.

Whether it be to find and retain talent within an organisation or to educate
and grow future and good leadership in Africa, talent management has a big
role. "Our approach in Africa is geared to positively shaping individuals
and organizations. We provide an environment were we can impact on peoples'
lives by providing learning resources," says Ferre. "Our aim is to develop
people, so that organisations reach their greatest potential and beyond."

Growing and managing talent within corporations may therefore have a broader
impact for Africa. Ferre explains that learning in a corporate environment
creates continuous learning. "This kind of learning does not stop at
acquiring knowledge in the workplace, it naturally expands into learning
more about life and into creating new possibilities and opportunities."
"When corporations and individuals are continually learning and growing,
both as organizations and as individuals, it results in healthy African
countries," says Ferre.

Nicolle Kairuz




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