The who’s who of Johannesburg attended the launch of the new celio* store in Rosebank at the character-filled Sir James Van der Merwe rooftop bar. France’s number one jeans and ready-to-wear brand has opened its doors for the first time in the golden city, and guests at the launch were the first to see the latest fashion pieces. Guests included Jen Su, Sonia Booth, Andrew Govender (Mr SA 2013), Litha Bam, Ryno Basson (Mr Junior SA 2009), Tamerin Jardine (Miss Earth 2012), Chi Chi Letswalo and Oz Lupuwana.