by Tracy Jones

Going Green

CSI on wheels

Lemongrass Ladies Tuk Tuk 2 (2).jpg

Old Mutual believes in enabling positive futures. They’ve been doing so since 1965 when they first became involved in corporate social investment (CSI) initiatives. It is now the proud moment of the Old Mutual Foundation, established in 1999, to visibly showcase some of their current social development projects in a unique and exciting way around the Sandton CBD.

On November 6 Old Mutual launched an innovative and creative marketing campaign, that will provide the Old Mutual Foundation with a visually impressive platform to raise the profile of some of its beneficiaries and allow Old Mutual to demonstrate the great work this CSI division does for previously disadvantaged communities across the country.

Shirley Koaho, Old Mutual's General Manager for Marketing, says: "This is an opportunity to inspire commuters and business travellers about the work being done in the CSI sector, and the many ways in which it changes the lives of disadvantaged people.  Rather than simply being a branding exercise, we hope that these examples will inspire others to build partnerships that help ordinary people do great things.

"The need for social and economic development in SA is so great that no single agency, government department or civil society group can achieve significant change on its own. But partnerships of the sort that the Old Mutual Foundation builds can help build economically viable communities and bring dignity and livelihoods to thousands of people."

As reiterated by Dr. Pandelani Mathoma, Old Mutual’s General Manager for Corporate Affairs; "Old Mutual's Corporate Social Responsibility programme; is specifically geared towards playing a pivotal role in this socio-economic development of our country.  As a good corporate citizen, we do this work passionately in alignment with Government's national priorities, and salute all the corporates and individuals who contribute to the country’s future with their CSI efforts. We are confident and pleased that all our combined efforts will ultimately contribute towards realisation of the objectives of the National Development Plan's Vision 2030".

Gautrain commuters who arrive at the Sandton Station will have a fun and affordable transport alternative around the Sandton CBD. Starting in November, 25 Tuk Tuks, branded with Old Mutual Foundation supported initiatives, will be available to transport commuters around Sandton. 

The Old Mutual Foundation branded Tuks Tuks will reflect initiatives such as: The Bulungula Lemon Grass Ladies, The Old Mutual Legends Programme, Leap Science and Maths School, Heiveld Cooperative Ltd and the Wildlands Conservation Trust. 

There will be two Old Mutual “green routes”, a 3 km radius, where fares are R25 per Tuk Tuk journey, and a 6 km radius ride that will cost R35. While enjoying the novel experience of riding in a Tuk Tuk through Johannesburg, commuters will be provided with fact sheets on the specific CSI initiatives showcased on their Tuk Tuk. 

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Issue 83


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