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Digital marketing for SMEs

Monday, 23 January 2012 13:44

The future is bright, the future is digital

Marketing as a key ingredient in successful commerce is well established, as is the fact that it costs money. That fact is never more keenly felt than in small and medium sized enterprises (SMEs) where resources, particularly those dedicated to marketing, are often tight. The question of whether to include digital marketing platforms is frequently consigned to the ‘not now’ pile or the ‘don’t know how’ pile or even the ‘poorer cousin of marketing’ pile.

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Microsoft mentors black ICT firms

Thursday, 19 January 2012 13:14

Microsoft SA’s R475 million will help six black-owned software firms expand beyond our borders

Left to right: Jayesh Nana, CEO: iSolv Technologies; Mteto Nyati, managing director: Microsoft (SA); Mmabatho Nyaredi, MD: Mmapro IT Solutions; and Mvuzo Mtyhobile, director: BEE Transactions at the Department of Trade and Industry

Earlier in 2011, Microsoft South Africa announced a R475-million broad-based black economic empowerment (BBBEE) equity equivalence programme, aimed at growing software development companies into global companies over a seven-year period. The programme was officially launched in March 2011, when Microsoft announced four beneficiaries of the programme. In November 2011, two more companies were added: iSolv Technologies and Mmapro IT Solutions, bringing the current number of beneficiaries to six.

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Travel less, link up via video technology

Friday, 07 October 2011 11:38

Video collaboration as a business tool has come of age

Video communication has long held much theoretic promise. Adoption has been slow, however, with high costs, technology limitations and user reluctance quoted as the primary culprits. This is changing as a number of forces converge: social interaction norms evolve to become more visual; technologies advance and costs come down; and across most industries the business case for video collaboration is becoming more compelling.

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Top of its class

Friday, 08 July 2011 08:41

“Business Connexion is the leading black-owned South African ICT player”

Look to the past to see the future. This is an adage that is often applied in the context of history; it is also a useful indicator of the strength of a company.

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