by Cara Louw

Masterclass

Mark Lamberti lectures rookies

Mark Lamberti at the launch of Sanlam/Business Partners EOY 2013
Mark Lamberti.jpg

An entrepreneur is not a risk free B-BBEE shareholder, a Tenderpreneur, or the survivalist selling goods along the side of the road to make a living. This is according to Mark Lamberti, well known entrepreneur, chief executive officer of Transaction Capital Limited and founder of Massmart, who was speaking at the recent launch of the 2013 Sanlam / Business Partners Entrepreneur of the Year® competition launch in Johannesburg.

According to Lamberti, an entrepreneur is an individual who sets up a business, taking financial risks in order to make a profit. “Entrepreneurs are innovators who shatter the status quo to set up new products and services. We have many great entrepreneurs in this country who just look at the world through slightly different eyes and create something new and fresh. A very good example of this in South Africa is what Riaan Stassen and Michiel Le Roux have created with Capitec. 

“Entrepreneurship has also been described as the pursuit of opportunities beyond the resource’s control. I think that this is always the case. When I wrote the original strategy for Massmart in August 1988, I had a vision of what the business could be, but had no idea where the resources were going to come from to get us there.” 

He says that personal characteristics that entrepreneurs often posses is the need for control, independence and achievement. “Entrepreneurial strategy tends to take the form of a niche. Entrepreneurs often don’t go out there and take on the so-called ‘big dogs’ head on, they excel in carefully defined markets protected from the existing forces of outright competition. “It may actually be advantageous if others consider the industry in which you are playing as risky, as there will be less players interested in getting involved.”

Lamberti says that entrepreneurs face many challenges on their journeys that need to be overcome in order to grow and develop. “Sometimes entrepreneurs make the mistake of placing too much dependence on a few key people, instead of developing all employees. This limits the growth of the business and developing human capital should be a focus area for local business leaders.” 

He says that systems and controls are capabilities that can assist entrepreneurs in overcoming the challenges of growth. “Although these systems and controls can lead to frustrations for business owners, we have to realise that they are absolutely necessary as losing control is not an option.  Even wild ducks fly in formation. 

“Although education isn’t everything, entrepreneurs should try to be as educated as much as possible, before starting something. Study books and learn from other entrepreneurs, as these lessons will be very useful when building your business. Any knowledge of financial systems and budgeting will also be very useful.” 

Lamberti says that many think that entrepreneurs are extremely risky. “Entrepreneurs are often not the huge risk takers that people perceive them to be. For the most part, entrepreneurs are fanatical about the downside, and are, therefore, very careful about the risks they take.”

He says that entrepreneurs need to be very careful when it comes to reputation management. “It takes a lifetime to develop a reputation, and only takes a minute to lose it. Entrepreneurs often do not realise how much reputation means until the time comes for them to use it. It is an asset that is very valuable when you need it. 

According to Lamberti, entrepreneurs need to realise that experience always serves them best in the long run. “Whenever I was offered choices in my career, I always took the path of more learning rather than the one that would provide more money or power. 

“Entrepreneurs also shouldn’t listen to people who say that your personal life needs to be sacrificed for entrepreneurial success. The most valuable things in life cannot be measured and they cannot be bought,” concludes Lamberti. 

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