by Veralda Schmidt

Nissan appoints PR boss

Dudu Mwelase to oversee PR

Dudu Mwelase: GM Corporate Communications Nissan SA
Dudu Mwelase 1 (2).jpg

Nissan South Africa (Nissan SA) is pleased to announce the appointment of Dudu Mwelase as general manager of corporate communications. Mwelase will be responsible for internal communications, brand communications and public relations. 

Previously acting group executive for stakeholder relations and provinces at the South African Broadcasting Corporation (SABC), where she was  responsible for a variety of portfolios -including corporate communications, stakeholder management, community enterprise development, strategic partnerships and frontline services - Mwelase has also held positions of  director corporate communications  at the Gauteng Department of Housing and chief operations officer at public relations agency, Zanenza Communications.  

Nissan SA MD Mike Whitfield believes that Mwelase’s broad 10-year industry experience, especially in the realm of stakeholder relations, will stand her in good stead as she moves into the automotive industry.

“Dudu’s experience with a variety of stakeholders, together with consumer insights gleaned in her previous position, should be an asset in a company as diverse as Nissan. Her passion for brand management both internally and externally will also add value to the Nissan brand,” says Whitfield.

Born and raised in KwaZulu-Natal, Mwelase attained a BA degree through the then University of Zululand and Unisa before studying for a post graduate diploma in business management at the University of Natal, Pietermaritzburg. She also studied brand management through Vega in Johannesburg.

The former SABC executive will report to the company’s corporate affairs director. 

Nissan SA recently announced an investment, capacity increase and new jobs at its Rosslyn-based manufacturing plant. The company is to invest more than R1 billion, in a project to raise production capacity to a potential 100 000 units annually by 2016, which will lead to new hiring at the plant and throughout the automotive supplier community.

Around 800 new jobs are anticipated in a range of skills required at the plant, from operators and team leaders to supervisors and engineers. A further 4 000 will be created in the wider automotive industry.

The investment is in support of the company’s global business plan, Nissan Power 88, which targets 8% of global market share and 8% corporate operating profit by 2016. 

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