by Veralda Schmidt

Nissan in fast lane

Cruising all the way to the bank

Nissan South Africa has cause for celebration after Q1 sales

Nissan South Africa has signed off the first quarter of 2013 on a solid note, with total sales of 14 057 and a market share of 10.2 percent. This follows the strong CY 2012 performance during which Nissan sales grew by 25.2% compared to a total industry volume increase of 8.6%.

Industry expectations of March were modest, thanks to two fewer selling days compared to March 2012, resulting in total NAAMSA reported sales dropping by 1 206 units, to 54 946. Including Infiniti, NSA sales accounted for 4 709 registrations, which gave the company a 10% market share.

Nissan’s light commercial vehicles recovered well from the supply challenges which held February figures back, with 1 712 NP200s registered in the month. NP300 Hardbody sales totalled 754, while Navara once again proved its popularity by chipping in with 382 units. On the downside, Micra sales were severely curtailed, successful retail initiatives in February leading to demand exceeding supply. However, stock has arrived and the demand will be met head-on in the coming months. 

In addition, with certain passenger model ranges in a run-out phase, it was the popularity of the compact SUVs and crossover vehicles which contributed strongly: Juke sales of 769 were the best since its October 2011 launch, while the XTrail (245) was one of the vehicles on the comeback trail. Qashqai/Qashqai+2 remains a perennial favourite with 405 sales. 

Says Johan Kleynhans, NSA’s Sales, Marketing and After-sales  Director: ”In March our dealers accounted for nearly 88% of our sales, which is above the industry average, and is a great barometer of public acceptance of our products. Unfortunately, Micra supply was a major issue, and the month would’ve been significantly better if we could’ve met dealer demand.

“Nevertheless, our year to date numbers show an encouraging trend, especially bearing in mind that we haven’t introduced a single all-new Nissan model range since late in 2011. With the supply pipeline starting to open and exciting mainstream product on the way, we’re increasingly positive about the remainder of this calendar year and beyond.” 

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