by Natasha Jones

OFyt appoints trustees

Veteran ad gurus get nod

Unathi Loos
Unathi Loos.jpg

Communications agency OFyt (Old Friends and young talent), has appointed two of South Africa’s brightest business minds as trustees of the Ofyt Broad-Based Ownership Scheme. Happy Ntshingila and Unathi Loos are set to give direction to the unique ownership scheme of SA’s youngest ad agency.

 

Industry veteran and OFyt co-founder Gary Leih, says one of the foundations on which OFyt is built, is the determination to contribute to the future of the industry by providing mentorship and opportunities to young creatives drawn from a much wider gene pool than before.

 

As such the OFyt Broad-Based Ownership Scheme, created at the inception of the company, holds 26% of the equity of OFyt in perpetuity.

 

“This equity will be used to educate, uplift, skill and support young, historically disadvantaged talent for our industry, on an ongoing basis. We aim to make a real and significant transformational difference to the business of advertising in South Africa,” says Leih.

Ntshingila first made waves in the ad industry by co-founding HerdBuoys, SA’s first black ad agency, which went on to become one of South Africa’s leading agencies in the 1990s.

The illustrious career of Loos includes leadership roles in finance and marketing, and she has made a name as public speaker, writer and trainer.

 

“We are delighted to be able to have Unathi and Happy join as trustees of The OFyt Trust, and in such crucial positions, where they will be able to help us make a real difference to the lives of the advertising stars of the future, as well as helping us to change the way in which this industry operates,” says Leih.

 

“At OFyt we seek to produce fresh, involving, original and indigenous South African work, and we look forward to the contribution our OFyt trustees will make in guiding us towards achieving this goal.”

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