by Elyse Klass, Lauren Anceriz

RightsPortal SA launched

Online copyright licensing dawns

Sarah-Jane Bosch of Dalro
Sarah Jane.jpg

The Dramatic, Artistic and Literary Rights Organisation (Dalro) has launched RightsPortal SA, an online system that processes licensing for copyright-protected work from newspapers and magazines in South Africa.


The user can simply log on to the system, enter the article details, select the re-use tab and get a quote and pay online. He/she will immediately receive a licence that allows the user to legally use the work. Alternatively, a user can click directly from the article on a website, purchase a licence through the RightsPortal SA system, and then carry on browsing the site he/she was on.


“Licensed use of published work will be a great deal easier with the RightsPortal SA system,” says Sarah-Jane Bosch, business development manager of Dalro. “The value of copyright and the critical role it plays in sustaining creators of work and the publishing industry cannot be emphasised enough. Copyright-owners need to be compensated for the use of their work to ensure they keep producing. However, the process of using content legally doesn’t have to be onerous!”


Many communications practitioners do not realise that one needs a licence to send an article received from a media monitor to the internal team. Those who realise this are often put off by the complicated process. RightsPortal SA provides a platform to streamline and simplify this process and ensure the company does not breach any copyright laws.


“Besides being the law, copyright compliance ensures the creative industry, including newspapers and magazines, can continue to produce quality work,” explains Bosch. “The implementation of systems like this internationally is critical to ensure the value of copyright is appreciated.”


Based on the RightsPortal system used by Copyright Agency in Australia, RightsPortal SA is a specifically designed portal that provides a quick and easy automated solution for copyright licensing requirements in South Africa.

With the support of Avusa, BDFM, Creamer Media, Independent, Mail & Guardian and Media24, the RightsPortal SA system provides licences for the country’s most widely used publications.

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