by Njabulo Mngomezulu

The business of music

Workshop to discuss industry trends

Rashid Lombard is director for Cape Town International Jazz Festival
Rashid.jpg

 

Good music sells but the way it sells and the way artists are managed has changed, thanks to the internet and social media.

 

As part of the Training and Development (T&D) Programme of this year’s Cape Town International Jazz Festival (CTJIF), music industry leaders will come to together to discuss just how the industry has grown and the controversy associated with that growth.

 

The annual CTJIF Music Business workshop will take place on April 5 at the Cape Sun Hotel and will be facilitated by leading South African copyright specialist Graeme Gilfillan.

 

This year the workshop takes the form of a panel discussion presented by top industry professionals and aimed at musicians and others in the industry wanting to know more about the business of music.

 

The workshop covers business operations, event production, royalties and the latest trends in the music industry.

 

“The CTIJF is not just about jazz, it is a business with performance, production, and broadcasting elements,” says Gilfillan.  “This year the music business programmes will move to a panel format. Two are scheduled, and will be conducted with one to five people.”

 

“The panel for the Music Business Workshop is made up of high level representatives of a major record company, as well as two independent record companies, making for a robust and informative session for all.”

 

Panel members include Soul Candi/MESH chairman Harael Salkow, general manager at Soulistic Music Thamsanqa “Amaru” Fakazi, head of digital at Universal Music Sylvain Mahy, and commercial affairs local music director at Universal Music Dharam Sewraj.

Gilfillan will facilitate discussions on hot issues in the music business including social media and social networking: dealing with customers.

 

“With social media/networking today, an artist can ‘own’ their customers versus fans who ‘buy’ you as the artist. It is a separate channel outside of the recording industry and its power is immense. An example is an artist like Black Coffee, who has 190 000 followers on twitter 490 000 followers on Facebook.

 

“This means they have direct involvement with customers. If you excel enough and people want to know you, there is a place where they can easily find you. Social media is powerful as it talks to bands directly and generates local culture.”

 

Other topics to be covered are:

 

                ITunes controversy: Is it killing the music industry and stealing tax;   

                The Internet is not a divided world: it is one room;          

                Business models: Independents versus majors – survival of the fittest;

                Collection Societies: The blanket license versus Individual licenses; and

                Management: The artist or the business?                             

 

“The Music Business workshops look at what the music industry is about: power and money, but whose power and whose money,” says Gilfillan. “The purpose of the workshops is to generate conversation in a difficult and fast-moving industry. It is aimed at people in the trade, who create or promote music or who are just interested in the business aspects of music.”

 

The Music Business workshop takes place on Friday 5th April at the VOC Room at the Cape Sun Hotel from 11h00 – 13h00.

 

The Music Business workshop forms part of the festival’s Sustainable Training and Development (T&D) programme, which turns the two-day jazz gig into eight days of learning, career development and fun in the music and entertainment industries. 

 

The expanding development arm of the CTIJF is sponsored by The National Lottery Distribution Trust Fund (NLDTF), which came on board this year as a principal funder of the T&D programme, joining the national Department of Arts and Culture, the SABC and the City of Cape Town, who are long-standing sponsors and partners of the initiative.

 

The South Atlantic Arts and Culture Trust is the vehicle through which sponsorship funds are channeled.

 

Paul Mashatile, Minister of Arts and Culture says: “The Department of Arts and Culture is proud to be associated with this vital component of the annual jazz event, as it opens up new opportunities and expands awareness of the power of arts and culture in our society.”

 

“The SABC is proud to be part of this amazing skills development programme. The partnership extends beyond broadcasting and talks to shared values and a desire for skills transfer to happen,” says Kaizer Kganyago, spokesperson of the SABC.

 

NLDTF CEO Ms Charlotte Mampane adds: “Our investment in the T&D programme of the 2013 festival is a valuable investment for the development of the music and entertainment industries.

 

“The programme has survived and succeeded because of the festival's overwhelming support since 2002, as well as that of many other donors who have made it possible for aspiring arts writers to participate, regardless of their financial circumstances.”

 

 

 

 

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