An exposition for the export, supply chain and logistics industries, by Dr Beverley Waugh, a globally acknowledged expert in Supply Chain Management

Dr Beverley Waugh.JPG

Moving forward!

Dr Beverley Waugh is a force to be reckoned with in the export, supply chain and logistics industries                                                   

South Africa’s export industry is crucial to the economic growth of the country. It can create jobs, generate foreign exchange, attract foreign direct investment, encourage the development of new infrastructure and stimulate the development of the SME sector. Over recent years we have seen many positive growth points in the industry: the extension of special tariff-preferential treatment to South Africa, positive changes in trade relations within the African continent, increased trade with African countries, the support of the South African Government to facilitate the processes of exports and the list goes on. In recent years, the Department of Trade and Industry has exposed a limiting factor however, in making South Africa more competitive – the lack of well-trained export managers, specifically skilled in marketing.

Export, supply chain and logistics management encompass the various elements of planning, implementing, and controlling the efficient and effective forward and reverse flow and storage of goods, as well as sourcing and procurement, and integrating of supply and demand management within and across companies and different disciplines. What is the common thread? Excellent supply chain and communication knowledge and skills! To date, the country has seen and experienced the lack of adequate proficiency in these critical areas.

Dr Beverley Waugh, an expert in supply chain and logistics management, concurs, “The glue that holds all these disciplines together and keeps processes moving in a smooth, organized and professional manner appears to be missing.” She has dedicated her professional life to the advancement of the industry and has made an impact locally and abroad. “The informed opinion of the industry is that managers in the field should have a wide-based knowledge of the world-of-business and be able to think across different disciplines, as export companies are increasingly confronted with challenges in the continuous process of developing and maintaining a feasible fit between organisations’ objectives, skills and resources and their changing global marketing opportunities.” 

Waugh who currently spearheads the widely recognised IMM Graduate School’s export and new supply chain management programmes, has an impressive background. She has worked as a part-time lecturer and MBA project supervisor at the University of South Africa (UNISA) and GIBS Business School. She has also filled the roles of Associate Professor of Supply Chain Management at UNISA, Executive Director of the South African Shippers Council (SASC) and masters-thesis supervisor at Jonkoping International Business School (JIBS) in Sweden. As founder and managing editor of the accredited Journal for Transport and Supply Chain Management, Dr Waugh also contributed widely to the industry in her efforts to elevate its academic profile both locally and internationally. She has both academic and corporate experience having played a key project management role for a consulting company responsible for an extensive logistics outsourcing project at South African Airways Technical. As project manager, she also played a key role for the World Bank and the National Department of Transport where she developed and project managed educational models and programmes for them. She is also an accomplished speaker and her research interests include logistics outsourcing, supplier selection, supplier relationship management, logistics and supply chain challenges.  

Supported by a Doctorate in Logistics Management from Rand Afrikaans University, a Certificate in Logistics Management (Rand Afrikaans University), a Masters Degree in Commerce in Transport Economics (Rand Afrikaans University), a Bachelor of Commerce Degree with Honours in Transport Economics from the University of Stellenbosch and a general Bachelor of Commerce degree, majoring in Economics and Transport Economics from the University of Stellenbosch, Dr Waugh is a force to be reckoned with in the industry.

“I completed all, except my BCom, whilst working,” she explains. “So I understand the challenges encountered by students doing distance learning. One requires extreme discipline, motivation and a strong support base. I recommend that anyone wanting to study whilst working chooses a reputable institution that provides content-driven programmes, supported by excellent structures which provide practical and pragmatic educational models.” And her key achievement? “Completing qualifications with part time study required huge perseverance; I was constantly being challenged by circumstances, so for me, it was an emotional win as well. Being in the industry 30 years, I have also noticed, especially in recent years, a huge increase in the number of women studying Supply Chain Management. Women are good at coping with various challenging circumstances, and planning, organising and executing in a manner that keeps everything on track.”

Companies are facing increasingly challenging circumstances, and are under increasing pressure to be competitive from a costing and customer service perspective. Supply Chain Management can play a large role in cost efficiencies and customer service improvements. The IMM Graduate School offers distance learning, complemented by a strong student support base, from online study materials to tutor support. Globally accredited Supply Chain Management, Export Management and Business Management courses equip students and working professionals to become job ready, efficient and pragmatic in their approach. These courses include a Marketing and Management Sciences component which provide the cement or glue that permeates the various disciplines and helps address challenges inherent in the complex processes of Export and Supply Chain Management. The IMM Graduate School has redesigned and redrafted the Higher Certificate and the Diploma in Export Management, in support of these needs of the export industry.

The Higher Certificate and the Diploma in Export Management are designed as higher education distance learning qualifications that are suitable for students who aspire to be managers in the field of export management, or for employees who are ready to assume a managerial role in the industry. These part-time distance education programmes allow employed students to pursue their studies whilst continuing to work on a full-time basis, and also seek to provide a focus which will ensure the delivery of students who are skilled in export administration, including a marketing element in support of the connection between export management and marketing.

As many South African supply chains involve a major international component, supply chain managers would also benefit from the short courses offered by the IMM Graduate School specifically related to export management, and also those related to transport, logistics and supply chain management. 

For more information on online short courses, please visit

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