Traderoot Active

Turning kilometers into impact


TRADEROOT AFRICA™ established a fundraising and impact investment project (“TRADEROOT ACTIVE”) which is focused on providing a platform to generate funding for children’s education and sports development, through the participation in outdoor sports, such as Cycling, Running and Triathlons.

The #Ride / Run / Tri for Change campaign is a subset of our broader initiative to promote the TRADEROOT ACTIVE™ brand across multiple sporting disciplines, in order to generate funding for CSI projects. These initiatives are currently linked to early childhood development and education, as well as support and development of talented athletes in professional road cycling.


  • Be part of the vision and make a difference in the future of SA’s youth;
  • Build a brand that is pro-active, involved and promoting development and empowerment;
  • Corporate Social Investment benefits;
  • Established initiative brand, infrastructure and administration;
  • Co-branding and marketing across all social & digital platforms, sports gear and merchandise;
  • Promote health, wellness and fitness amongst employees, clients, families and friends.

We intend to grow the current initiatives into a formalised foundation, which will be run independently from our corporate brand (TRADEROOT AFRICA™), so that we can employ specialists in this field to truly drive the initiative into an ethical, sustainable and meaningful enterprise we can all be proud of.

Share our vision to GIVE BACK to South Africa and its youth? Eager to promote health, wellness and fitness for change? Become a TRADEROOT ACTIVE™ initiative partner, and help us to jointly make an IMPACT!

For more information, please visit

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This edition

Issue 83


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