by Pr Worx

Young Communicators excel

Young Communicators Awards rebranded

Ditlhopho Makwela, Zinhle Novazi and Nelisiwe Lehasa
Ditlhopho Makwela, Zinhle Novazi, Nelisiwe Lehasa.jpg

 After 19 years of youth development, the Young Communicator’s Awards (YCA), got a brand makeover and new name in celebration of the successes and new aspirations of the programme. Now called the ‘Anglo American Young Communicator Ambassadors’ (YCA) is run conjunction with Sowetan, and the programme recognises the power of communication in all spheres of life. The YCA’s purpose is to help South African youth find their voice through public speaking, to nurture leaders, and to enable the youth to be active participants in the future of South Africa. .  

Encapsulating elements of what South Africa’s youth are all about, the new brand epitomises leadership, optimism, freedom, vibrancy, success, diligence, and pro-activity. It also reinforces YCA’s strength and strategy of moulding future leaders.

 

The first YCA was held in 1994, spearheaded by Anglo American and the Sowetan, in partnership with the Department of Basic Education. The programme was, and is still aimed at empowering grade 11 and 12 learners from public schools that do not speak English as their first language. The program seeks to equip the learners with key attributes such as good communication and presentation skills, leadership training, public speaking confidence, and critical thinking abilities.

 

Anglo American’s marketing communications manager, Shamiela Letsoalo notes that the logo refresh and name change marks Anglo American’s continued commitment to the youth and to fostering relationships with them, through a brand identity that they can relate to.

 

“This new change does not affect the YCA’s core dynamics and current mechanics, but rather reinforces the programme’s longevity, national reach, and the impact that skills development has on the youth to successfully rewrite the history of this country. As Anglo American we have over many years helped shape the YCA into a leading platform for personal, social and economic empowerment of our youth. YCA is about giving our youth a voice.

 

The new brand was launched during the national finals recently held in Johannesburg, where Free State’s Zinhle Novazi was crowned South Africa’s top speaker. She won a R65 000 study bursary and R15 000 for her school. And the second runner up, Eastern Cape’s Nelisiwe Lehasa also won a R45 000 bursary and R10 000 for her school; while third place winner, Ditlhopho Makwela of North West scooped R35 000 and R7 000 for her school.

 

“The Anglo American Young Communicator Ambassadors in association with Sowetan will continue to invest in young and dynamic leaders who are the voices of change, ambassadors of freedom of speech and thought, and representatives of those silenced by varied circumstances.

 

“We, therefore, look forward to many more years of providing a platform for young people to express their thoughts, and find their public voices and opinions to impact real and lasting changes for their communities.”

 

YCA will commence again early in 2013 and its reach will extend to even more schools, teachers, and learners across South Africa.

 

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